Labelchic

Labelchic is a luxury cosmetic boutique in Rue Antoine Dansaert, Brussels. In 2017, I collaborated with them to create the identity design and the website for the opening of the shop. The storytelling aspect was a key aspect for branding and the online presence. Together, we wanted to create an online experience where each product felt really precious. To reach this goal we used the minimalist visual language to put photographies and typographies in foreground.